Massachusetts Attorney General Maura Healey said when she talks to parents about keeping kids healthy, she’s hearing concerns about electronic cigarettes more than anything else. In July, her office launched an investigation of the vaping company JUUL Labs.

“We’ve also taken action against online retailers and we’re looking at brick and mortar operations,” Healey said. “But, I just raise this as an issue because as I’ve done round tables with kids in middle schools around the state, this is the issue I’m hearing more and more about,”

Healey believes vaping products are being marketed using what she calls “a playbook ripped out of the pages of big tobacco years ago.”